We have always known of retail industries to be intense and cohesive. They fit multiple products and services in a single infrastructure. However, the COVID-19 pandemic has drastically changed the ways of retail and consumer industries. The market structure has been altered now that everything has gone digital from the placing orders to delivering them.
Many consumers are now getting used to the idea of getting timely products delivered right at their doorstep. However, the additional costs of deliveries factor in a consumers decision to use door-to-door delivery options. This consumer behaviour has brought a revolution in the market and has increased the volume of digital platform usage.
According to digitalcommerce360.com, online orders alone in the US increased by 42% from the month of August. Online sales surged by 259% sales made though smartphones generated 40% of the online sales so far in 2020. These numbers are expected to increase as the number of COVID-19 cases continue to rise.
Even though many companies have transformed their business model, they still face struggles in many areas. We will discuss in further detail the challenges consumers and retailers in e-commerce and how ZeMaas can support retail businesses to survive and thrive during these difficult times.
Challenges in The Current Market
While most major retail corporations were successful in transitioning to an online platform at first, they eventually had difficulties providing a consistent quality online experience. Retailers lost a large portion of their customer base because they were forced to charge heavily for the delivery fees since effective in-house delivery services are both expensive to create and maintain. These businesses lost money by having an inefficient delivery system and by losing their customer base.
Another challenge that retailers face is handling the sheer load of orders that come their way. At the start of the COVID-19 lockdown consumers panicked and began to hoard essential products. Retailers were unable to meet these demands and thus ended up cancelling most orders without giving valid reasons, once again causing them to suffer in profits and customer loyalty.
Small and medium scale retailers faced another setback in that they lacked the money and resources to create their own in-house delivery systems. Because of this, they were left with no choice but to outsource to third party delivery services. However, they still end up losing money because third-party delivery services, such as popular food delivery service providers who charge a heavy commission fee of almost 30%. They become trapped in a no-win situation as they would lose profits no matter what option they decided on.
ZeMaas makes profits possible!
What retailers need to succeed in these times is a sturdy platform that will not only help them in delivering a deployable system that will assist them in stocking up inventory, track deliveries, increase customer satisfaction by delivering on schedule all the time. ZeMaas solutions can accomplish all of these while cutting out the middleman that leads to profit loss and customer confidence issues.
We explained that hiring a third-party delivery service would decrease profits and will promote your brand, therefore ineffective in the long run. ZeMaas on the other hand provides software solutions to avoid all obstacles and thrive in a time when retail products are highly demanded. With a software as a service model (SaaS), retailers can manage and control the software under brand name rather than their service partner ensuring customer confidence and loyalty.
The solutions provided by ZeMaas can be integrated into any existing system used by retailers. With our demand-as-you-go structure, you will only pay for the services you avail and nothing else. You can keep track of all your delivery agents and communicate precise timelines to your customers because ZeMaas will be sure to fulfill them.
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