Why Your Online Presence is Crucial for your Business
  • November 29, 2021
  • 5 Mins Read

Why Your Online Presence is Crucial for your Business

Online, consumers can learn about who you are as a business and engage with your brand on a more personal level. Having a substantial digital presence can not only increase consumer awareness, but it can also work to strengthen your brand by building up your credibility. Your business’ online presence reinforces your brand and what you offer to your target market. 

It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer’s purchasing decision. According to Adaptive Marketing, 97% of consumers use the internet to find a business.

Customers using laptop

The Importance of First Impressions

The importance of first impressions cannot be overstated. According to Forbes, first impressions in business settings may form in just seven seconds. Businesses should be self-aware of how their audience—and even competitors—see them, especially online.

 

A Good Business Website

When thinking about your business’ online presence, the first place to start is your business website. 75 percent of consumers judge a business’s credibility by the design of its website. This first impression is crucial in order to keep new potential customers engaged. Ask yourself, does your business website reflect your brand? Does the website function how you want it to? Does it load fast enough and is it engaging for someone who has never seen it before? Keep in mind that 47 percent of website users expect a maximum loading time of 2 seconds and 39 percent of people will stop engaging with a website if images won’t load or take too long.

ZeMaas Online Ordering Desktops

ZeMaas offers a white label online ordering platform that is customizable to your business. This includes a digitized menu with pick up, dine in or delivery options and a seamless and flexible checkout process. To learn more, book a free demo here

 

The Power of Reviews

Consumers are becoming increasingly dependent on third-party reviews when deciding who to buy from or where to go. People overwhelmingly rely on reviews when it comes to purchasing decisions. In fact, the average consumer needs to see 10 positive reviews prior to trusting a business.

Customer reviews and rating

Here’s the statistic rundown:

  • 85% of consumers trust online reviews as much as personal recommendations.
  • Nearly 3 out of 4 consumers trust a company more if it has positive reviews.
  • 60% of consumers say that negative reviews made them not want to use a business.
  • 49% of consumers need at least a four-star rating before they choose to use a business.
  • Consumers read an average of 7 reviews before trusting a business.

Source: ReputationX

 

This goes to show how important it is to have a good online presence. When your business has positive reviews, it reflects a positive experience from your customers and ultimately makes your business more appealing.

 

The Impact of Social Media

When it comes to your online reputation, your customers have all the power. This is perhaps the biggest challenge of social media reputation management. In fact, Forbes states that 97% of business owners say online reputation management is very important for their business.

Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away, anytime and anywhere. Social media is authentic and unfiltered, which is why it’s a great place to discover products and customer feedback minus any sort of marketing spin. People can say whatever they want freely, for better or worse.

Research shows that consumers are about equally inclined to express both negative and positive experiences alike.

Temkin Group Consumer Feedback Statistics

Marketing Charts, June 2018, https://www.marketingcharts.com/customer-centric/customer-experience-83707/attachment/temkingroup-consumer-feedback-following-good-and-bad-experiences-june2018

To read more about the impact of social media for your business, check out our previous blog “The Top Tips to Boost Your Business Sales through Social Media”

 

Remember:

Your online presence is something that you should not overlook for your business, as it can bring you many opportunities. Remember to keep in mind that your first impression online through your website, social media and reviews, which can make or break your customers’ decision to order from you. Start focusing more on your online presence and see the difference it will make!

Join the ZeMaas World Today

More Blogs

Check out our collection below

The Future of Mobility and Logistics Technologies with ZeMaas
September 19, 2022

The Future of Mobility and Logistics Technologies with ZeMaas

Transportation is one of the fastest changing and most exciting sectors in the global economy today. Connected vehicles, shared mobility concepts, are some of the most exciting avenues. The future of mobility promises to transform the way people and goods...
5 Mins Read
Retailers and White Labelled Delivery Technologies: Need or Want?
August 22, 2022

Retailers and White Labelled Delivery Technologies: Need or Want?

Why would any growing business try to have a service in-house when there are multiple services that they can outsource to easily? That is a common question that most retailers or consumers would ask. Both these types of delivery solutions...
4 Mins Read
4 Reasons Why the Hospitality Industry Should Digitally Transform their Delivery and Mobility Models
August 17, 2022

4 Reasons Why the Hospitality Industry Should Digitally Transform their Delivery and Mobility Models

The hospitality industry faced many challenges during the COVID-19 outbreak. Both business travel and leisure travel declined dramatically, coming to a near halt worldwide. By late April in the US more than 90% of the population was under some form...
5 Mins Read

ZeMaas

Smart & Convenient

Delivery & Mobility Services
x Zemaas is committed to caring for the well-being of our customers, partners and stakeholders during COVID-19. While the situation is improving, we continue to stay vigilant and keeping up with all the precautionary measures to keep our employees and stakeholders safe.

Hey, you! Liked this?

Want more? Subscribe to our newsletter.

EN